Checkout Newspapers in Googles fast flip!

While the newpaper industry workd wide is struggling, Google comes up with yet another innovation! The google fast flip is a truely interesting way to read news!! Try it out at http://fastflip.googlelabs.com/.

http://googleblog.blogspot.com/2009/09/read-news-fast-with-google-fast-flip.html

Three compelling reasons to choose Subdomains over Subsites

1) Branding – each subsite has contextually different content - distinct products

2) The use of subsites increases relevance and hence the search ability of content with in the subsite.

3) Each subsite will eventually have it’s own full featured content and community

Examples of subdomains: (subdomain and separate domains are the same)

MONSTER.COM

• http://www.monsterindia.com/
• http://company.monsterindia.com/index.html
• http://jobsearch.monsterindia.com/searchresult.html?loc=87

P&G

• http://www.pgeverydaysolutions.com/pgeds/en_US/jsp/EDS_Page.jsp?pageID=HP
• http://www.pg.com/en_US/index.shtml

YAHOO

• http://cricket.yahoo.com/
• http://in.yahoo.com/?p=us
• http://www.yahoo.com/
• http://new.music.yahoo.com/

GOOGLE

• http://news.google.com
• http://maps.google.com

References:

• From the SEO GURU: http://www.mattcutts.com/blog/subdomains-and-subdirectories/

• http://www.googlelady.com/106/folders-vs-subdomains/
• http://www.searchviews.com/index.php/archives/2008/07/seo-why-microsites-are-weakening-your-seo-results-%E2%80%93-dr-naveel-builds-your-immunity.php

Google Search

Drupal sites works towards SMM - Facebook and Drupal

First and foremost, what is SMM?

Social media marketing is a set of online marketing techniques that leverage social media.

In India two very active Social Media website are Facebook and Orkut.

There has been many ways in which a Drupal site can talk to Facebook and Facebook to Drupal.

Drupal for Facebook, is a set of modules that turns Drupal into a platform for developing Facebook Applications.

Try a Demo at: http://apps.facebook.com/drupalforfacebook/, http://www.drupalforfacebook.org/sponsorship

Facebook Connect provides for Facebook users to login to the Drupal site using their Facebook login.

Some other interesting references:
Drupal for facebook - Handbook page
http://wiki.developers.facebook.com/index.php/Facebook_Connect
http://www.eshilon.com/eshilon-design-blog, blog from the maintainers of facebook connect.
Drupal groups for Facebook-API
http://drupal.org/node/291525

YouTube API and Drupal

It would be great to have the YouTube API integrated with Drupal. The requirements would be to let user on our site to directly upload video and PlayVideo on to YouTube from our very own site.

What are the YouTube APIs and Tools?


For more exiting stuff with YouTubeAPI on your own site:
http://code.google.com/apis/youtube/overview.html http://www.youtube.com/youtubeonyoursite#

Drupal and YouTubeAPI integration is underway. We need to have PHP 5 to enable the same. Visit http://drupal.org/project/youtube_api

Understanding Content Architecture to Google enable a site.

This is a very interesting area. Understanding the Site's content architecture to Google enable a site!!

The SUMMARY is:

1. Understand the various source of content
2. The amount of content available
3. Frequency of content update
   
4. The importance of the content
5. The relevance
6. What users can get from our Websites content?

I look forward to summarizing the same for Newspaper sites! and Especially for Drupal sites!!

Drupal in Newspapers

Drupal and SEO

Drupal SEO - TIPS

MY FIRST CHECKLIST!!!

SEO Enabling MY Drupal site:

I Architecture:

To SEO enable a Drupal site the first step is to understand the Content Architecture of the Drupal site.

By Content architecture I mean:

a) what are the different categories of content that will be available on the website.

b) The sitemap of the site (what content do you want a visitor to your site to have access to

Understanding the architecture will help us define:

1. Domain name
2. URl architecture

II Basic Configuration (Submissions, Robot.txt file, redirects):

1. Submit site to
1. Google sitemap
2. Other sites like yahoo, msn,.. (
2. Duplicate content: (using the .htaccess file)
1. resolve any canonical domain name issues (www vs. non-www) www
2. Fix common problem about drupal friendly url... the trailing slash
3. Configure robot.txt to remove all http errors

III Content (page title, urls, keywords and metatags):

Define:

1. URl
2. Page title –Title tag
3. Meta Tag, Keywords
4. H1,H2,h3 tags
5. Content

separately for:
a) Front page
b) Inner Pages

Suggestions for Inner Pages:

URL: [taxonomy]/[title-raw] + ‘-‘ +[yyyy]+[sno]

page titles: [taxonomy1] | [title-raw] | mysite.com

Title Tag: h1 -

H2 – Main title

H3 – Second title

Display taxonomy tags (links to taxonomy wise classification of content)

Avoid pagination of content

IV Linking

a) Main menu links to be text, provide alternate links at the bottom of the page

b) All downloads on our sites to have links back to www.mysite.com

c) Remove all inline javascript and css

d) RSS feeds available for à feeds to link back!!!!!

add the taxonomy under the title with links back to the taxonomy view page, more back links .